Hi, I’m Yuri

Welcome.

Whether you’re here to work with me or you’re simply curious about me, I’m so happy you’re here.

I help music professionals work smarter, not harder.

I do this by creating systems to optimize the businesses behind the music.

I do this because I believe music has the power to change the world.

And I do this because music is my #1 love.

Learn About Me

What I Specialize In

Streamline Music Operations

Bring flow to the back-end of your creative world so everything runs smoothly and efficiently.

Automations & Workflow Design

Simplify your workflow with automations that save you time, free your mind, and amplify your impact.

Vision-to-Execution Systems

Transform creative vision into clear, actionable structure that make ideas real and results measurable.

View Case Study

Imagine how much more time and energy you would have if you had the optimal operational structure for your business?

As a Music Operations & Systems Strategist, I partner with artists, music companies, and creative collectives to bring structure, clarity, and flow to the way they work, turning creative chaos into organized momentum.

With a background as a Chartered Professional Accountant (or CPA) from a Big 4 firm (PwC), combined with a deep love for music, I bridge the gap between creativity and structure to build scalable systems that power sustainable growth.

My mission is to unleash the operational potential behind music projects by designing custom systems, automations, and workflows that support big visions and amplify impact.

Whether you’re managing music programs, artists, tours, or leading a creative team, I will help you move from overwhelm to flow, so you can stay focused on what matters most: the music.

Your job is to dream big. Mine is to help make it happen.

You focus on the what. I’ll focus on the how.

Ready to uplevel your business?

Yes, let's do it

Case Study: Powerhouse DJ School (PhDJ)

The Challenge

When I joined PhDJ as a student in the first cohort, the program was visionary but it was running without any real systems or infrastructure needed to support that vision.

With 30 students, two calls per week for 8 months, and countless moving parts, the back-end was messy, inefficient, and very manual. I could see the potential was huge, and there was an incredible opportunity to use my skills to revolutionise how PhDJ operated. So I created a proposal and pitched myself to the founder with a clear vision of how I could completely uplevel the back-end of PhDJ.

And that’s how I went from being a student to PhDJ’s first hire before I graduated.

Powerhouse DJ School (PhDJ) is a global education program with a one-of-a-kind approach to building dance and music culture through comprehensive, interdisciplinary DJ education. Led by international DJ, Tasha Blank, their 8 month program transforms emerging leaders into DJs who create dance floors that heal, connect, rewire our nervous system, and reimagine how we move together.

It's 100% way more than just a DJ school.

The Results

Three years later we are running our 4th cohort with the largest enrollment and revenue numbers to date, and we growing our community of 100+ DJ alumni rocking dancefloors all over the world.

Key Systems I Created

  • Streamlined 600+ DJ applications into a centralized, easy-to-navigate system that tracked progress, contact history, and enrollment status, saving hours, reducing manual work, and keeping every applicant organized from start to finish.

  • Built a dynamic master tracker that auto-updates when new students are accepted and feeds four other systems — keeping data synced across finance, coaching, skills assessments, and logistics.

  • Connected the budget directly to enrollment so every new student instantly updates projected revenue and proportional coach payouts. Created automated subscription tracking to show live spend vs. budget for a real-time financial snapshot.

  • Created a structured system for 45 students and 9 leadership members to track mix submissions, pairings, and a feedback progress bringing flow and structure to one of the program’s most important and interactive components.

  • Built a centralized scheduling system powered by one data source that auto-updates both team and student calendars with filtered, relevant details, removing the need for duplicate updates and ensuring accurate, up-to-date information.

“Yuri is the best Music Operations Manager & Systems Strategist I've ever had the pleasure to work with. She came to our team with a detailed assessment of aspects of our business I didn't even realize could be upgraded, gave us a plan for how to uplevel virtually all of our operations and systems, then implemented it efficiently and flawlessly. She's extremely adaptable, working with a quickly evolving startup to support fast growth and rapid change. She sees what's missing, solves for it and builds systems to support continued growth. I feel so supported by her capacity, professionalism, initiative, deep dedication and genuine care for our business.”

-Tasha Blank, International DJ, Educator, and Founder of PhDJ and Body Language

  • You ever ask yourself "why would they do it like this?" when working with a program, service, company, group, product? Or how about "This feels wasteful" "I feel like theres a better way" "This leaves so much room for error" "If this wasn't so tedious, I'd have done it better, faster, more consistently" ... Me too.

    As a business owner for over 15 years I have had to create systems that avoid an employee, contractor, partnership, customer feeling the frustration of the above quotes, because beautiful systems create beautiful workflow or end user experience. Not many companies hire the right person(s) to make this happen. It takes a unique mind to get this done; one that is able to oscillate back and forth between left and right brain to get the right recipe, and then have the patience and tenacity to go back, have a taste and adjust the "operational seasoning" to get the system just right.

    This can be done fairly well with a person that is organized and pretty smart but it's done exceptionally well when someone is just flat out gifted at it. We are not all "naturals" at creating workflow for other people. We are not all naturals at diving deep into the mechanics of automation. We don't all have a sharp antenna for catching signals of disorder. Yuri does.

    Yuri is so sharply tuned into efficiency, it's like a 6th sense. I a member of a leadership team in which Yuri is in charge of operations and systems management, I have watched her cut our administrative labor in half, in less than a year. Let me repeat that - she has cut our administrative labor in half. Because of this, I am able to amplify the effects of the role I was hired for, giving the customer 50%-100% more of what they paid for, and leading to better sales results.

    Yuri is not afraid of creating something from scratch, she does not stick to only what she knows (which is a lot). She synthesizes creativity and logic to make solutions that are the best fit for the situation and it works every time. She does this with grace, patience, and a sense of humor. But she also takes a no-nonsense approach. She is able to galvanize a large group of very busy people to get information and participation. Yuri is a giant value ad to any organization; a guaranteed positive ROI.

  • Yuri is a dedicated, high-achieving, loving genius. She whips up systems in no time and spots areas that need care and attention before anyone else. She has a solution for everything, even for you thing you hadn't clocked yet. You know that closet where everything is a mess and you've refused to open the door for months because it's way too overwhelming? Yuri is that feeling you get when that closet's finally been cleaned and reorganised. Yum.

  • Bringing Yuri onto our small team has been such an essential piece of launching our business! My business partner and I are both visionary creatives with ADHD, and were in need of someone who could help us organize the beautiful chaos of our vision. Yuri came in and immediately took all the raw pieces we shared, and created a beautiful and intuitive organizational system that supported us to identify and prioritize what to do to bring our vision to life. Within two months of working with Yuri and web designer, we have a beautiful website, an automated email system, an ever more organized backend to track the multiple pieces of our project, and a lot of fire under us! Yuri listens deeply and is responsive to our needs. If any part of the system didn't feel easy for our brains, Yuri immediately came up with something better suited for us. She asks great questions and has a real sense of time management, systems development, and how to move from point A to point B. She's flexible and multi-faceted, while also being clear in her boundaries, skillset, and communication, which helps us know what to delegate to her and where to contract out. She is also a delightful human and brings energy to our team that is warm, grounded, enthusiastic, and professional. If you're in need of an organizational whiz, I highly recommend Yuri!

I asked those I’ve worked with to describe me in 3 words.

Here is what they had to say:

✧ Fierce ✧ Thorough ✧ Loving ✧ Tenacious ✧ Real ✧ Passionate ✧ Organized ✧ Mature ✧ Inspiring

✧ Fierce ✧ Thorough ✧ Loving ✧ Tenacious ✧ Real ✧ Passionate ✧ Organized ✧ Mature ✧ Inspiring

✧ Innovative ✧ Organized ✧ Delightful ✧ Detail-oriented ✧ Dedicated ✧ Adaptable ✧ Clear Headed

✧ Innovative ✧ Organized ✧ Delightful ✧ Detail-oriented ✧ Dedicated ✧ Adaptable ✧ Clear Headed

✧ Reliable ✧ Team player ✧ Systematic ✧ Composed ✧ Professional ✧ Caring ✧ Kind ✧ Collaborative

✧ Reliable ✧ Team player ✧ Systematic ✧ Composed ✧ Professional ✧ Caring ✧ Kind ✧ Collaborative

What working with me is like

Imagine all you could do if you had a trustworthy operational right-hand on your team?

Ready to take your business operations to the next level?

LET'S DO IT